Professional opinion
Client
Medify
Services
Branding
Medify was founded by the dynamic Dr Luhard, a general medical practitioner with a special interest in aesthetics & anti-ageing medicine. His aim in establishing Medify was to make beauty and aesthetics services more accessible to people across South Africa, one province at a time.
I was tasked with establishing the Medify brand, beginning with the creation of its logo. Once the final design was approved, we progressed to developing the core elements that embody the essence of the Medify brand, notably the ‘Golden Thread.’ These comprehensive guidelines encompass the usage of the logo, business cards, and letterheads. The brand guidelines outline how to effectively apply the brand across different platforms, be it digital or print, and provide instructions on various logo treatments.
